Who We Are
The Founder
Jake West is the owner/operator of Central Florida Insurance. He grew up in Shady Hills, FL and returned home to take care of his ailing father. His career in insurance began at age 19 and has spanned the decades since. The bulk of his career was spent recruiting 5,000+ insurance agents nationally and training them how to ethically expand their business and serve their clients. Upon recognizing a severe underinsurance problem locally, he created Central Florida Insurance to present responsible insurance solutions to people in need. His calm and measured approach and unwavering commitment to serving the community are integral to his business philosophy.
The Agency
Our Values
Central Florida Insurance is a tithing company, meaning we donate 10% of all profits to charity. We believe in integrity, honesty, and transparency. Our clients' needs are primary and we strive to build long-term relationships based on trust and mutual respect.
Our Partnerships
We work with some of the top insurance carriers in the industry, including Mutual of Omaha, Gerber Life, & North American. We are an independent agency. This allows us to offer a wide range of products and ensure our clients receive the best coverage at the best price.